The Bachelor of Business ISB BBus program in Marketing major will help students accumulate core knowledge in business, in-depth research on Marketing activities, and tools of Marketing. The curriculum aims to equip future employees who can adapt quickly to the dynamic and modern labor market.
Người học đã tốt nghiệp Trung học phổ thông.
Theo quy định hiện hành của Bộ Giáo dục và Đào tạo và Quy chế đào tạo của Đại học Kinh tế TP. Hồ Chí Minh
Demonstrate basics of business literacy in general and marketing in particular, acquired from fundamental courses taught.
Apply marketing specialized knowledge to review, analyse, and evaluate advanced framework in relation with real business settings
Integrate various sources of marketing knowledge and tools to address related problems
Personal develoment skills
Professional skills
Specialized skills
Behave accordingly in relation to culture and diversity
Express growth mindset regarding future careers
Organize assigned tasks professionally and effectively
Additionally, graduated students need to meet the specific requirements on language, computer skills, physical education and defense education as below
Cơ quan, tổ chức (Organization) | Vị trí việc làm (Position) | Mô tả công việc (Job description) |
Small-scaled to large-scaled business corporations | Marketing (or brand) intern/ executive/ officer/ assistant | ● Assist in the creation of signage, circulars, mock ups, email campaigns, online promotion, etc. ● Assist in the distribution or delivery of marketing materials ● Assist with the fulfillment of marketing offers ● Assist with the preparation and delivery of training materials ● Perform analysis of marketing and sales data ● Seek and analyze competitor marketing and sales materials both on and offline ● Prepare presentations ● Open and sort mail ● Enter contact information into contact management systems ● Provide support to social media efforts ● Monitor social media for trending topics to utilize on social media channels ● Maintain tracking report of public relations activity |
Sales or business development intern/executive/officer/assistant | ● Find new customer leads ● Contact customers to consult and support any product-related concerns ● Generate and provide pricing quotations to customers ● Follow up on and negotiate with customers for closing sales ● Coordinate with other departments to complete transactions ● Update sales data and reports, handle any related issues and perform aftersale services | |
Marketing agencies for various communication services (e.g. creative agency, digital agency) | Account intern/ executive/ officer | ● Engaged with all levels of a project. ● Contact with both the client and the internal project team. ● Participate during all phases of the project management process ● Associate project managers’ schedule and conduct project meetings, ● Communicate assignments and expectations to project team members ● Track completion of project deliverables to ensure quality and integrity of all project-related products. |
Planning intern/ executive/ officer | ● Researching and gathering date to develop well-informed strategic plans for clients ● Examining clients’ businesses to get to know their brands and understand their objectives ● Producing cohesive and intelligent plans to bring success to campaigns ● Generating original ideas with other members of the team ● Presenting findings to senior staff members and client ● Identifying potential problems and devising ways to rectify them ● Liaising with senior members of staff to receive feedback and create improvements to strategies | |
Creative intern/ executive/ officer | ● Interpret creative briefs ● Develop creative ideas and concepts, often in partnership with the copywriter ● Writing of social media content (if applicable) ● Work on photoshoots (dependent on skillsets) ● Present ideas to colleagues and clients ● Familiarize with clients’ products/services, target audience and their competitors’ activities ● Develop and revise the final overall look and feel (visual & audio where appropriate and necessary) of creative assets (either in Digital Imaging or in CGI) ● Manage the quality of the product (creative assets) output ● Working on several campaigns when required, sometimes under pressure and often to tight deadlines ● Keep up to date with popular culture, trends and digital innovations | |
Market Research agencies | Customer care intern/ representative | ● Respond, evaluate, troubleshoot and prioritize incoming product-related issues and effectively escalate to various technical support staff when needed ● Logs and tracks calls using Salesforce tracking software and maintains historical records and related problem documentation. ● Maintains a strong working knowledge of supported products and continually strives to enhance skills through ongoing training, reading, and participating in projects and improvement initiatives. ● Develop a strong understanding of the business and can relate problems to business impacts. Understand when to place a sense of urgency and when to escalate critical problems to management. ● Work in conjunction with Sales and Technical Account Managers to create and deliver new/and/or custom products and samples are required by clients. ● Ability to coordinate with multiple internal departments to resolve customer-related issues or requests. ● Generate monthly reports of customer product usage as required ● Monitor and modify customer delivery profiles as required ● Participation in customer calls as required ● Must strive to meet the Customer Support SLA time. |
| Research intern/ analyst | ● Leading day-to-day research projects with support from senior members of the team as well as peers ● Supplier briefing and fieldwork management ● Setting up questionnaires and working collaboratively with the team to advise on optimal design ● Working and briefing internal teams ● Data checking and reporting (specifying report needs, charting, formatting, data checking) ● Supporting senior members in creating and delivering actionable insights ● Supporting senior members of the team on new business activity/proposals/innovation |
| Insight intern/ executive | ● End to end management of syndicated measurement projects, liaising with internal stakeholders across the business to ensure deadlines are met and issues are resolved ● Collect, validate and analyse sponsorship performance data ● Manage central data models and visualisation dashboards for the team ● Understand what information is most useful to clients and how to turn that information into actionable insight ● Support on client communications ● Become a trusted advisor; offering an in-depth consultative approach with clients ● Provide organisational and administrative support |
| Project intern/ executive | ● Project management of research projects ● Liaising with project stakeholders on an ongoing basis to drive efficiency, timelines, and feedback ● Managing communications with external suppliers ensuring a steady flow of fieldwork ● Troubleshooting and alerting research leads to any concerns with projects promptly ● Working with the Research Director to improve process especially involving communication between various teams ● Reviewing incoming and outgoing work to ensure it’s done to brief, on-brand, and correctly ● Data checking and reporting (updating quotas, specifying supplier needs, survey link, and soft launch data checking) |
| Field intern/ representative | ● Build and maintain relationships with Nielsen Families/Households ● Educate Panel Members on the proper use of our equipment ● Install, maintain and troubleshoot proprietary hardware and software in sample homes to capture research measurements |