The Master of Marketing program delivers a comprehensive, industry-focused curriculum designed to cultivate advanced expertise in the evolving business landscape. The curriculum encompasses in-depth study of critical domains, including digital marketing strategies, strategic brand management, integrated PR and event operations, and innovative marketing approaches.
Upon program completion, students develop exceptional proficiency in strategizing, executing, and control essential marketing initiatives. Students emerge fully equipped to excel in global professional environments.
According to the current regulations of the Ministry of Education and Training and the training regulations of the University of Economics Ho Chi Minh City.
According to the current regulations of the Ministry of Education and Training and the training regulations of the University of Economics Ho Chi Minh City.
Requirements for applicants:
– Having graduated or have been eligible for university graduation recognition (or equivalent qualifications or higher) of the appropriate industry; for research-oriented programs that require a grade of graduation from quite or above or an article (with ISSN), published scientific seminars (with ISBN) or participation in a grassroots-level scientific research project or higher that has been accepted in relation to the field of study, research. All of the above-mentioned works shall be published for no more than 5 years up to the date of submission of the application;
– Having foreign language proficiency of Tier 4 or higher under the 6-tier foreign language capacity framework for Vietnam;
– Meet the other requirements of the training program standard issued by the Ministry of Education and Training and in accordance with the provisions of the training program.
List of appropriate majors: applicable according to Appendix 2, Regulation No. 3840/QyD-DHKT-DBCLPTCT dated December 9, 2021).
University graduates who do not belong to the fields suitable for the master’s training industry should complete the requirements for additional study of 06 sections (12 credits) of specific master training institutions as follows (according to the current announcement of the Institute of Postgraduate Training):
(1) Principles of Finance – Banking (2 credits)
(2) Management (2 credits)
(3) Microeconomics (2 credits)
(4) Macroeconomics (2 credits)
(5) Probability and statistics (2 credits)
(6) Advanced mathematics (2 credits)
Applicants will be exempted from 01 (or more) of the 06 courses as prescribed if they have studied this part at the undergraduate level.
Applicants are foreigners: if applying to study master’s training programs in Vietnamese, they must reach a Level 4 or higher level of Vietnamese language proficiency under the Vietnamese Proficiency Framework for foreigners or have graduated from university (or equivalent level or higher) where the training program is taught in Vietnamese; meet the requirements for a second foreign language as prescribed by UEH (if any).
For the training program taught and studied in a foreign language: applicants must meet the requirements of foreign languages, specifically when there is one of the following conditions:
– Applicants are citizens of countries that use the foreign language used to teach as the official language.
– University degree or higher in the language used in teaching; or a university-level diploma or higher whose program is conducted primarily in the language used in teaching;
– One of the diplomas or certificates of the language used in teaching reaching level 4 or higher under the 6-tier foreign language capacity framework for Vietnam specified in Appendix 1 of this Regulation or other equivalent certificates published by the Ministry of Education and Training, valid as of the date of registration.
(According to Decision No. 3794/QD-DHKT-DTSDH dated December 8, 2021 on the promulgation of regulations on enrollment and training of master’s degrees – Article 5).
Master students who graduate from Finance program achieve the following outcomes:
Knowledge
Skills
Autonomy and Responsibility
In addition to the above output standards, graduates achieve foreign language proficiency level 4/6 of the Vietnamese Foreign Language Proficiency Framework.
Organization | Position | Job Description |
Domestic and foreign organizations (Clients): – Businesses in all sectors (manufacturing, trade, services, and training) and industries. – Non-profit and social organizations. – Government agencies (ministries, people’s committees at all levels, diplomatic missions, and trade representatives). | Sales Supervisor, Head of Marketing/Branding. | Career prospects: Potential advancement to senior management positions after 3–5 years, including roles such as Sales Director, Marketing Director, and Brand Director.
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Domestic and foreign organizations (Agency): Organizations that specialize in marketing, advertising, creative services, communications/PR, branding, and market research. | Team Leader/ Department Head. | Career Prospects: Potential advancement to senior management positions after 3–5 years, including roles such as Customer, Communications, Creative Director). |
Educational and Training Organizations Domestic and foreign educational and training organizations (universities, colleges, and professional high schools). | Teacher/ Lecturer/ Researcher. | Teaching programs in different majors/fields for full-time, joint or second degree programs. Can participate in teaching at postgraduate level after 3 to 10 years upon meeting qualification requirements and institutional standards. |