Master degree in Marketing (Application oriented)

Marketing (Application oriented)

The Master of Marketing program delivers a comprehensive, industry-focused curriculum designed to cultivate advanced expertise in the evolving business landscape. The curriculum encompasses in-depth study of critical domains, including digital marketing strategies, strategic brand management, integrated PR and event operations, and innovative marketing approaches.

Upon program completion, students develop exceptional proficiency in strategizing, executing, and control essential marketing initiatives. Students emerge fully equipped to excel in global professional environments.

Đối tượng người học

According to the current regulations of the Ministry of Education and Training and the training regulations of the University of Economics Ho Chi Minh City.

According to the current regulations of the Ministry of Education and Training and the training regulations of the University of Economics Ho Chi Minh City.

Requirements for applicants:

– Having graduated or have been eligible for university graduation recognition (or equivalent qualifications or higher) of the appropriate industry; for research-oriented programs that require a grade of graduation from quite or above or an article (with ISSN), published scientific seminars (with ISBN) or participation in a grassroots-level scientific research project or higher that has been accepted in relation to the field of study, research. All of the above-mentioned works shall be published for no more than 5 years up to the date of submission of the application;

– Having foreign language proficiency of Tier 4 or higher under the 6-tier foreign language capacity framework for Vietnam;

– Meet the other requirements of the training program standard issued by the Ministry of Education and Training and in accordance with the provisions of the training program.

List of appropriate majors: applicable according to Appendix 2, Regulation No. 3840/QyD-DHKT-DBCLPTCT dated December 9, 2021).

University graduates who do not belong to the fields suitable for the master’s training industry should complete the requirements for additional study of 06 sections (12 credits) of specific master training institutions as follows (according to the current announcement of the Institute of Postgraduate Training):

(1) Principles of Finance – Banking (2 credits)

(2) Management (2 credits)

(3) Microeconomics (2 credits)

(4) Macroeconomics (2 credits)

(5) Probability and statistics (2 credits)

(6) Advanced mathematics (2 credits)

Applicants will be exempted from 01 (or more) of the 06 courses as prescribed if they have studied this part at the undergraduate level.

Applicants are foreigners: if applying to study master’s training programs in Vietnamese, they must reach a Level 4 or higher level of Vietnamese language proficiency under the Vietnamese Proficiency Framework for foreigners or have graduated from university (or equivalent level or higher) where the training program is taught in Vietnamese; meet the requirements for a second foreign language as prescribed by UEH (if any).

For the training program taught and studied in a foreign language: applicants must meet the requirements of foreign languages, specifically when there is one of the following conditions:

– Applicants are citizens of countries that use the foreign language used to teach as the official language.

– University degree or higher in the language used in teaching; or a university-level diploma or higher whose program is conducted primarily in the language used in teaching;

– One of the diplomas or certificates of the language used in teaching reaching level 4 or higher under the 6-tier foreign language capacity framework for Vietnam specified in Appendix 1 of this Regulation or other equivalent certificates published by the Ministry of Education and Training, valid as of the date of registration.

(According to Decision No. 3794/QD-DHKT-DTSDH dated December 8, 2021 on the promulgation of regulations on enrollment and training of master’s degrees – Article 5).

Học kỳ
(dự kiến)
Loại học phầnMôn học
Học kỳ 1
(17 tín chỉ)
Bắt buộc
  • Ngoại ngữ (4 tín chỉ)
  • Bắt buộc
  • Triết học (4 tín chỉ)
  • Bắt buộc
  • Marketing chiến lược (3 tín chỉ)
  • Bắt buộc
  • Phương pháp nghiên cứu khoa học (3 tín chỉ)
  • Bắt buộc
  • Quản trị thương hiệu (3 tín chỉ)
  • Học kỳ 2
    (18 tín chỉ)
    Bắt buộc
  • Chiến lược kinh doanh toàn cầu (3 tín chỉ)
  • Tự chọn
  • Marketing toàn cầu (3 tín chỉ)
  • Tự chọn
  • Truyền thông Marketing tích hợp-IMC (3 tín chỉ)
  • Bắt buộc
  • Phân tích kinh doanh và dự báo (3 tín chỉ)
  • Bắt buộc
  • Hành vi tiêu dùng, khách hàng số (3 tín chỉ)
  • Tự chọn
  • Marketing dịch vụ (3 tín chỉ)
  • Tự chọn
  • Marketing xã hội (3 tín chỉ)
  • Tự chọn
  • Đổi mới sản phẩm và dịch vụ (3 tín chỉ)
  • Tự chọn
  • Sáng tạo, đổi mới và thay đổi trong Marketing (3 tín chỉ)
  • Học kỳ 3
    (12 tín chỉ)
    Tự chọn
  • Kinh doanh toàn cầu trong kỷ nguyên số (3 tín chỉ)
  • Tự chọn
  • Mô phỏng ra quyết định trong kinh doanh (3 tín chỉ)
  • Tự chọn
  • Quản trị bán hàng và kinh doanh số (3 tín chỉ)
  • Tự chọn
  • Marketing trong kỷ nguyên số (3 tín chỉ)
  • Tự chọn
  • Sáng tạo nội dung kỹ thuật số trong quảng cáo (3 tín chỉ)
  • Tự chọn
  • Trí tuệ nhân tạo, dữ liệu lớn trong phân tích Marketing (3 tín chỉ)
  • Tự chọn
  • Phân tích dữ liệu mạng xã hội (3 tín chỉ)
  • Tự chọn
  • Trực quan hóa dữ liệu (3 tín chỉ)
  • Học kỳ 4
    (13 tín chỉ)
    Bắt buộc
  • Đề án tốt nghiệp (7 tín chỉ)
  • Bắt buộc
  • Chuỗi Chuyên đề Nghiên cứu Marketing (3 tín chỉ)
  • Bắt buộc
  • Bài tập lớn: Thiết kế đề án ứng dụng trong Marketing (3 tín chỉ)
  • Master students who graduate from Finance program achieve the following outcomes:

    Knowledge

    • Understand basic philosophical knowledge.
    • Analyze business trends and dynamics in a constantly evolving market environment.
    • Analyze the differences in customer behavior, decision processes, and purchasing journeys in market transactions with the rapid growth of digital transformation.
    • Evaluate how the business environment influences customer behavior and organizational marketing activities.
    • Apply marketing knowledge to decision-making in marketing management activities of businesses and organizations.
    • Create effective marketing strategies and tactics and innovate flexibly to compete successfully in the global market.

    Skills

    • Proficient in collecting, analyzing, and evaluating scientific and practical information from diverse sources to enhance marketing management activities.
    • Skilled at implementing research findings and market-customer analyses in specific contexts to optimize organizational marketing operations.
    • Adapt and work effectively in the global environment of the digital era.
    • Have foreign language proficiency equivalent to level 4/6 of the Vietnamese Foreign Language Proficiency Framework.
    • Proficient in economic and business analysis software.
    • Ability to innovate and solve complex professional problems in the field of Marketing.

    Autonomy and Responsibility

    • Shows ability to organize work effectively and pursue self-development through learning.
    • Demonstrate professional ethics and responsibility.
    • Contribute to social development while upholding business ethics.
    • Have the ability to autonomously evaluate and lead the development of the organization, and flexible leadership capacity in a dynamic environment.
    • Proactively conducts research to enhance management practices.
    • Developing lifelong learning capacity.

    In addition to the above output standards, graduates achieve foreign language proficiency level 4/6 of the Vietnamese Foreign Language Proficiency Framework.

    Organization

    Position

    Job Description

    Domestic and foreign organizations (Clients):

    –       Businesses in all sectors (manufacturing, trade, services, and training) and industries.

    –       Non-profit and social organizations.

    –       Government agencies (ministries, people’s committees at all levels, diplomatic missions, and trade representatives).

    Sales Supervisor,

    Head of Marketing/Branding.

    Career prospects: Potential advancement to senior management positions after 3–5 years, including roles such as Sales Director, Marketing Director, and Brand Director.

     

    Domestic and foreign organizations (Agency):

    Organizations that specialize in marketing, advertising, creative services, communications/PR, branding, and market research.

    Team Leader/ Department Head.

    Career Prospects: Potential advancement to senior management positions after 3–5 years, including roles such as Customer, Communications, Creative Director).

    Educational and Training Organizations

    Domestic and foreign educational and training organizations (universities, colleges, and professional high schools).

    Teacher/ Lecturer/ Researcher.

    Teaching programs in different majors/fields for full-time, joint or second degree programs.

    Can participate in teaching at postgraduate level after 3 to 10 years upon meeting qualification requirements and institutional standards.