According to the current regulations of the Ministry of Education and Training and the training regulations of the University of Economics Ho Chi Minh City.

Requirements for applicants:

– Having graduated or have been eligible for university graduation recognition (or equivalent qualifications or higher) of the appropriate industry; for research-oriented programs that require a grade of graduation from quite or above or an article (with ISSN), published scientific seminars (with ISBN) or participation in a grassroots-level scientific research project or higher that has been accepted in relation to the field of study, research. All of the above-mentioned works shall be published for no more than 5 years up to the date of submission of the application;

– Having foreign language proficiency of Tier 4 or higher under the 6-tier foreign language capacity framework for Vietnam;

– Meet the other requirements of the training program standard issued by the Ministry of Education and Training and in accordance with the provisions of the training program.

List of appropriate majors: applicable according to Appendix 2, Regulation No. 3840/QyD-DHKT-DBCLPTCT dated December 9, 2021).

University graduates who do not belong to the fields suitable for the master’s training industry should complete the requirements for additional study of 06 sections (12 credits) of specific master training institutions as follows (according to the current announcement of the Institute of Postgraduate Training):

(1) Principles of Finance – Banking (2 credits)

(2) Management (2 credits)

(3) Microeconomics (2 credits)

(4) Macroeconomics (2 credits)

(5) Probability and statistics (2 credits)

(6) Advanced mathematics (2 credits)

Applicants will be exempted from 01 (or more) of the 06 courses as prescribed if they have studied this part at the undergraduate level.

Applicants are foreigners: if applying to study master’s training programs in Vietnamese, they must reach a Level 4 or higher level of Vietnamese language proficiency under the Vietnamese Proficiency Framework for foreigners or have graduated from university (or equivalent level or higher) where the training program is taught in Vietnamese; meet the requirements for a second foreign language as prescribed by UEH (if any).

For the training program taught and studied in a foreign language: applicants must meet the requirements of foreign languages, specifically when there is one of the following conditions:

– Applicants are citizens of countries that use the foreign language used to teach as the official language.

– University degree or higher in the language used in teaching; or a university-level diploma or higher whose program is conducted primarily in the language used in teaching;

– One of the diplomas or certificates of the language used in teaching reaching level 4 or higher under the 6-tier foreign language capacity framework for Vietnam specified in Appendix 1 of this Regulation or other equivalent certificates published by the Ministry of Education and Training, valid as of the date of registration.

(According to Decision No. 3794/QD-DHKT-DTSDH dated December 8, 2021 on the promulgation of regulations on enrollment and training of master’s degrees – Article 5).

Master students who graduate from Marketing program achieve the following outcomes:

Knowledge

• Understand basic philosophical knowledge.
• Analyze trends in the ever-changing business environment.
• Analyze the differences in customer behavior, decision processes, and purchasing journeys in market transactions with the rapid growth of digital transformation.
• Assess the impact of the business environment on customer behavior and marketing activities of businesses and organizations.
• Apply marketing knowledge to decision-making in marketing management activities of businesses and organizations.
• Create effective marketing strategies and tactics and innovate flexibly to compete successfully in the global market.

Skills

• Proficiency in the ability to collect, process, and evaluate scientific and practical information from various sources to support marketing management activities.
• Proficiency in applying research results, market and customer analysis to specific conditions to effectively organize and operate marketing activities of businesses and organizations.
• Adapt and work effectively in the global environment of the digital era.
• Possess a foreign language proficiency equivalent to level 4/6 of the Vietnamese Foreign Language Proficiency Framework.
• Proficiency in software for economic and business analysis.
• Ability to innovate and solve complex professional problems in the field of Marketing.

Autonomy and Responsibility

• Have a sense of organization, work execution, and continuous self-improvement.
• Have a sense of responsibility and professional ethics.
• Have a sense of contributing to social development and maintain business ethics.
• Have the ability to autonomously evaluate and lead the development of the organization, and flexible leadership capacity in a dynamic environment.
• Proactively conduct research to support management activities.
• Developing lifelong learning capacity.

In addition to the above output standards, graduates achieve foreign language proficiency level 4/6 of the Vietnamese Foreign Language Proficiency Framework.