According to the current regulations of the Ministry of Education and Training and the training regulations of the University of Economics Ho Chi Minh City.

Requirements for applicants:

– Having graduated or have been eligible for university graduation recognition (or equivalent qualifications or higher) of the appropriate industry; for research-oriented programs that require a grade of graduation from quite or above or an article (with ISSN), published scientific seminars (with ISBN) or participation in a grassroots-level scientific research project or higher that has been accepted in relation to the field of study, research. All of the above-mentioned works shall be published for no more than 5 years up to the date of submission of the application;

– Having foreign language proficiency of Tier 4 or higher under the 6-tier foreign language capacity framework for Vietnam;

– Meet the other requirements of the training program standard issued by the Ministry of Education and Training and in accordance with the provisions of the training program.

University graduates who do not belong to the fields suitable for the master’s training industry should complete the requirements for additional study of 06 sections (12 credits) of specific master training institutions as follows (according to the current announcement of the Institute of Postgraduate Training):

(1) Principles of Finance – Banking (2 credits)

(2) Management (2 credits)

(3) Microeconomics (2 credits)

(4) Macroeconomics (2 credits)

(5) Probability and statistics (2 credits)

(6) Advanced mathematics (2 credits)

Applicants will be exempted from 01 (or more) of the 06 courses as prescribed if they have studied this part at the undergraduate level.

Applicants are foreigners: if applying to study master’s training programs in Vietnamese, they must reach a Level 4 or higher level of Vietnamese language proficiency under the Vietnamese Proficiency Framework for foreigners or have graduated from university (or equivalent level or higher) where the training program is taught in Vietnamese; meet the requirements for a second foreign language as prescribed by UEH (if any).

For the training program taught and studied in a foreign language: applicants must meet the requirements of foreign languages, specifically when there is one of the following conditions:

– Applicants are citizens of countries that use the foreign language used to teach as the official language.

– University degree or higher in the language used in teaching; or a university-level diploma or higher whose program is conducted primarily in the language used in teaching;

– One of the diplomas or certificates of the language used in teaching reaching level 4 or higher under the 6-tier foreign language capacity framework for Vietnam specified in Appendix 1 of this Regulation or other equivalent certificates published by the Ministry of Education and Training, valid as of the date of registration.

(According to Decision No. 5571/QD-UEH-DO dated November 1, 2024 on the promulgation of regulations on enrollment and training of master’s degrees – Article 5).

3.1.1 Knowledge

• PLO1.1 Integrate comprehensive and advanced interdisciplinary knowledge in economics and social sciences within the context of sustainable development to apply effectively in the field of marketing.
• PLO1.2 Analyze the dynamic trends in the external business environment, particularly in the context of the digital and green economies, and assess the internal capabilities of enterprises as a foundation for developing feasible and sustainable strategies and action plans.
• PLO1.3 Select and implement strategic marketing and brand strategies, applying marketing knowledge to decision-making processes in marketing management for businesses and organizations.
• PLO1.4 Integrate and apply in-depth professional knowledge to analyze differences in consumer behavior, decision-making processes, and purchase journeys in market transactions amid rapid digital transformation and the trend toward sustainable consumption.
• PLO1.5 Creatively develop flexible and effective marketing strategies and tactics (such as integrated marketing communications, advertising, public relations, and digital-era marketing).
• PLO1.6 Apply emerging technologies (e.g., AI, IoT, Big Data, AR, VR, MR) and big data analytics in marketing for environmental, community, and social sustainability (CSR, ESG, sustainable marketing) to enhance competitiveness in the global marketplace.

3.1.2 Skills

• PLO2.1 Demonstrate leadership qualities and collaborative skills to guide teams, departments, or organizations, and build effective connections in international and multicultural marketing environments.
• PLO2.2 Analyze, evaluate, and justify outcomes and solutions to complex marketing problems based on critical thinking, creativity, and qualitative and/or quantitative research methods.
• PLO2.3 Conduct research, synthesize, and analyze complex marketing issues to make marketing decisions or provide recommendations to managers and relevant stakeholders.
• PLO2.4 Communicate and present marketing knowledge effectively, persuasively discuss research results, and engage in professional discourse on advanced topics in marketing and marketing science.
• PLO2.5 Attain a foreign language proficiency equivalent to Level 4/6 of the Vietnamese Foreign Language Proficiency Framework.
• PLO2.6 Use modern digital tools and technologies proficiently, applying artificial intelligence (AI) and big data analytics in marketing.

3.1.3 Autonomy and Responsibility

• PLO3.1 Have the awareness to organize work and learn and develop oneself.
• PLO3.2 Have a sense of responsibility and professional ethics.
• PLO3.3 Demonstrate the ability to adapt and engage in continuous self-improvement toward community development, social responsibility, and sustainability.
• PLO3.4 Have the ability to autonomously evaluate and lead the development of the organization, and flexible leadership capacity in a changing environment.
• PLO3.5 Proactively conduct research to serve management activities.
• PLO3.6 Developing lifelong learning capacity.

In addition to the mentioned learning outcomes, graduates are expected to achieve the following outcomes:
+ Have foreign language proficiency level 4/6 Vietnam’s foreign language proficiency framework